Some people remember the 1990’s as a
tremendous period of growth for grunge music and Jim Carrey films. While
this is true, most people will probably tell you the 90’s were
responsible for this big, beautiful, technology called the World Wide
Web (aka the internet, the web, the vast digital ocean of information at
our finger tips). And with any new technology or media, companies
quickly realized they had a new opportunity to market their products and
services to consumers via the millions of websites they visit every
day.
With the emergence of search
engines in the mid-1990’s, the internet ballooned into a massive
e-commerce and information machine. Website owners were creating
valuable content and providing tremendous benefits to their visitors,
and these website owners wanted to be compensated for their hard work.
Early forms of online advertising like CPM or fixed placement started
seeing competition from emerging, more accountable forms of online
advertising, like affiliate marketing. So, what is affiliate marketing?
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